Today’s digital marketplace is fully crowded, and your brand is your most valuable asset. As you spend a lot of money creating it, the question arises, when customers, prospects, and partners search you online, what do they see? This is the domain of branded search, a direct reflection of your brand’s strength and the digital
A digital marketing campaign reflects an enormous surge in clicks during a weekend, which is an indication of a significant success. Nonetheless, the rate of conversion is still zero. On further examination, the traffic turns out not to be that of potential customers, but it is a complex bot network. This is a universal and
Let us put our heads straight. Unless you are stuck between upgrading a SaaS product and launching it to the market, updating Amazon algorithms, or planning a huge B2B trade show, then presumably the term brand guidelines and digital asset management may as well be as thrilling as watching paint dry on a server rack.
Handling a Google Ads Search Campaign without a defined framework may become daunting. With multiple ad groups, keywords, and budgets to juggle, it’s easy to lose track. A Google Ads Planning Spreadsheet will help with that. This tool helps manage your campaigns, ensuring every element is aligned and nothing slips through the cracks. In 2025,
The Drive Social Media lawsuit is making headlines. This social media agency is now in legal trouble. Many businesses trusted them for social media management. But now, serious claims have surfaced. Some say the company made false promises. Others claim they paid for results that never came. Businesses spend a lot on online marketing. They
The conceptualization phase in the UX design process allows ideas to assemble into systematic plans for development. Any excellent design requires an excellent foundational idea. Before starting detailed design work, designers create clear design flows and interaction models. Products become complicated and unfinished when this stage is omitted from development. This early work forms the
As you know, 91 % of businesses now use digital marketing. However, as we live in 2024, it’s important to be ahead of the curve in the digital world. I’ll then share the top digital marketing strategies to boost your brand in 2024. An energetic digital habitat of interlinked items, symbols of social media, email,