The argument about Cost Per Lead (CPL) and Cost Per Action (CPA) in the digital market has been presented as a yes or no game. It makes marketers understand they should identify a single metric that will serve as their North Star and build the entire structure of their campaign and budget around its values….
Millions of Americans leave jobs each year, creating a major opening for financial advisors. This guide breaks down how to get quality 401k rollover leads, target the right people, and build trust that turns leads into clients.
Tired of chasing leads and scheduling calls manually? Learn how to build an automatic appointment funnel that brings in and books qualified prospects without extra work. This guide shows you the tools, setup, and strategies that actually work—especially if you’re targeting indexed universal life leads.
A VSL funnel uses a short video to guide viewers toward one clear action—like booking a call or making a purchase. This post breaks down how VSLs work, why they convert better than text-heavy pages, and what tools help you create a high-performing video sales letter funnel.
A company entrepreneur sat across from a group of investors, scared, eager, and prepared to pitch. He had the product, the plan, and the team. What didn’t he have? The right contacts. No accredited investor lead, no real shot. Sound familiar? Do You Know? In 2025, approximately 19.4 million households in the United States qualify…
In today’s volatile markets, the insurance industry is shifting rapidly, and savvy agents are watching indexed universal life leads take the lead. According to LIMRA, IUL premiums reached $3.8 billion in 2024, making up nearly 23% of all U.S. life insurance sales. That growth isn’t slowing down. More people want long-term security, tax advantages, and…
Comprehending the difference between a lead and a conversion is more than just marketing jargon. It’s what separates wasted spend from smart strategy. A lead is someone who shows interest in a product or service. A conversion occurs when that interest is turned into action, such as a sale, a sign-up, or a request for…